11 Best Ecommerce Podcasts You Can't Miss to Listen in 2022

Oishee Eerada Maudud

Partner Marketing Executive

11 best ecommerce podcasts to listen to

We can't deny how we look for a way to refresh our minds at the end of a hectic day. Try to find tranquility and peace by tuning in to modern-life radio, aka Podcasts.

Podcasts aren't limited to being a great source of entertainment – rather it has become our go-to source for an escape from paying attention to the boring task we procrastinate, an unconventional way of personal and professional growth, and most importantly – a source of inspiration.

The best part about podcasts is that you can get access to up-to-date information directly from people who have actually done it all– successful entrepreneurs who want to share knowledge about how they have paved the way to success.

However, with a plethora of choices out there, it can get difficult to choose the right eCommerce podcasts to listen to.

So, let's take you across the best 11 podcasts you can trust for reliable and practical advice for your business and unlock your full potential.

#1 The EcomCrew Ecommerce Podcast

The purpose that Mike and Dave, the co-founders of the EcomCrew eCommerce Podcast, was to talk about eCommerce openly, from their products to their books, about things that many others usually do not open up about.

Mike and Dave discuss different aspects of running eCommerce businesses with many other business owners and even other well-known podcasters such as Steve Chou from My Wife Quit Her Job!

When asked to share some words about the path they have traveled so far, EcomCrew said, “Over the years I've watched eCommerce change from predominantly drop shipping to predominantly private labeling. From predominantly eBay to predominantly Amazon.

The opportunities in eCommerce have never gone away - being able to find out where those opportunities are is critical though.”

The EcomCrew eCommerce Podcast has recently passed its 426th episode, which they dedicated to the topic of how to apply the four-burner theory for eCommerce sellers with Greg Howlett.

Other recent topics covered by Mike and Dave include the death of rebated and coupons, best amazon sellers of 2021, etc.

What’s good about their website is that they attach relevant articles and posts alongside a written introduction. They also include timestamps for smaller sub-topics discussed, which can prove to be very

useful if you want to hear the discussion only about some specific topics.

#2eCommerce Growth

Although the new kid on the block, eCommerce Growth by Shuvo Rahman is already making heads turn due to the valuable insights provided in the discussions during the podcast series.

Shuvo Rahman, the Founder and CEO of MyAlice has experience working with more than 50 e-commerce businesses in multiple countries. He is also a Director at iFarmer and Misfit Technologies.

Each week, he discusses various aspects of running a successful eCommerce business with eCommerce entrepreneurs from diverse backgrounds and industries.

Currently, in its 7th episode, eCommerce Growth has discussed topics such as how to create an eCommerce customer acquisition funnel, how to improve site traffic, etc.

This exciting podcast series has also brought in entrepreneurs operating businesses in the space-sharing, lingerie, fitness, and fashion industry.

#3 eCommerce Masterplan

As you can guess from the name, the eCommerce Masterplan podcast shares inspirational stories about the growth of successful eCommerce businesses to help its listeners build a “master plan” to growth and success for their own eCommerce businesses.

Every week, the host Chloë Thomas interviews different business owners to learn about what they are doing and asks them to share helpful advice for the entrepreneurs in the audience to learn how to achieve growth.

She even interviews relevant authors or experts, occasionally.

Chloë Thomas has been in the eCommerce space for around 20 years now. When asked to say some words about her journey in this industry, she shared, “I started the eCommerce MasterPlan Podcast back in 2015 to share some of the inspiring conversations I got to have with eCommerce leaders with a wider audience.

6 years on, and over 300 interviews in, we've recently switched focus.

Now, as well as helping our audience to make their business more successful, we're also helping them to embrace the path to net-zero. Two aims which are far more in line with each other than you'd think.

Every Monday we share an inspiring interview with someone who's running an online retail business, they might be DTC, multichannel, bricks and clicks, or even mail order!

But it's always a fun conversation, with lots to learn. Please do give us a listen as I'd love to inspire you too.”

Some of eCommerce Masterplan’s recent episodes deal with topics such as a marketing launch framework, successfully selling eCommerce businesses, sizing issues, and personalization of the customer journey in the fashion retail industry, etc.

Till date, the eCommerce Masterplan podcast has won 3 awards.

#4 The Jason & Scot Show - E-Commerce And Retail News

The Jason & Scot Show-E-Commerce And Retail News is a weekly podcast series hosted by two veterans in the eCommerce space- Jason Goldberg, Chief Commerce Strategy Officer at Publicis, and Scot Wingo, Chief Executive Officer of Get Spiffy, Inc.

Jason and Scot dive deep into various eCommerce-related topics and current events with other industry leaders in their podcast series.

When asked to elaborate a bit on the journey of The Jason & Scot Show-E-Commerce And Retail News so far, Jason Goldberg shared, “Scot and I were both board members for Shop.org and frequently talked shop over a drink after board meetings.

One day we got the idea that some folks who couldn't join us might enjoy listening to the conversation, so the Jason & Scot show was born on 11.11 day 2015.

We assumed we might get our eight or so friends and family to listen, but 6 years and 282 shows later, we're an accidental hit. We're learned so much from all our guests and listeners over the years, we're very grateful to participate in this amazing industry”.

Recent topics discussed include discussions on the release of Adobe’s Holiday Shopping Forecast for 2021, supply chain challenges, etc.

#5 2X eCommerce Podcast

A well-known name in the game, 2X eCommerce Podcast focuses on providing knowledge about accelerating growth and customer acquisition.

Hosted by Kunle Campbell, popular eCommerce expert, and advisor, 2x eCommerce Podcast provides its listeners with actionable insights from various successful entrepreneurs that the listeners can implement in their own businesses to see good results.

Apart from being the podcast host and eCommerce growth advisor and customer acquisition expert at 2X eCommerce, Kunle Campbell is also the founder of Commerce Accel and the co-managing partner of Octillion Capital Partners.

When asked to share a quote about his journey with 2x eCommerce so far, he shared how he made a conscious decision to focus on eCommerce in 2014. “As I was learning the ropes, I decided to set up the podcast because the information is very nuanced and often fragmented,” he said.

“I wanted to be able to get information from smarter people in the industry about eCommerce so that I can get a holistic overview of how eCommerce works.

I knew that I wanted to be an advisor/growth strategist to middle-market eCommerce businesses further down the line. And the only way to do it was to understand eCommerce in its entirety.  

So, whether it’s performance marketing, PR, the platform in itself, CRO, or customer experience, I wanted to cover all of those topics, and consolidate all the information into one single platform.”

Campbell added, “We focus on operators of middle-market eCommerce businesses. Every episode is geared towards giving them inspiration or an experiment to grow their businesses.

We want to help operators & executives of eCommerce businesses continue to grow their brand, with the outcome of the conversations we have from the guests we carefully handpick.”

Each podcast episode is accompanied by an introduction, a summary of the important points made, topics covered, links to relevant resources, Tweetable quotes, and timestamps for specific subtopics.

This recapitulation helps listeners remember the crucial takeaways from each episode and also helps them find certain episodes or particular sections of an episode quickly.

2x eCommerce also hosts a Facebook community for like-minded individuals to come together, share ideas, learn and collaborate.

While this podcast series may not be the easiest for beginners to catch up to, it is a great platform for learning knowledge and practical tips for growth-focused entrepreneurs.

Recent episodes talk about eCommerce analytics, building eco-conscious brands, user-generated content,  etc.

#6 Shopify Masters

The team behind Shopify Masters is none other than Shopify themselves! How exciting is that?

Shopify aims to provide actionable insights and marketing suggestions for eCommerce businesses with this podcast series.

Every week, the host Felix Thea invites different entrepreneurs from diverse backgrounds to expound on their journeys and how they have managed to achieve success in their industries.

The guests shed light on topics ranging from outsourcing, coming up with viral social media ads, running prosperous pop-up shops, content marketing for improving search engine optimization (SEO), and more.

Shopify Masters has produced 360 episodes so far. The topics discussed in recent episodes include building a 7-figure sales funnel, crafting teams, and culture, potential drawbacks of retail expansion, differentiating a business within a saturated market, etc.

#7 The Ecommerce Influence Podcast

The Ecommerce Influence podcast aims to assist eCommerce entrepreneurs in building their eCommerce businesses and growing wealth.

The podcast series provides its audience with business strategies to help you sail smoothly in the eCommerce industry, industry news, weekly interviews with successful business owners who can guide you on how to take your business to the next level.

The host Austin Brawner, CEO of Ecommerce Influence, is also involved with Brand Growth Experts at the moment.

Austin has assisted over 597 well-established eCommerce business owners, marketers, and freelancers achieve their full potential and accomplish immense growth in their businesses, along with getting more time to themselves to do what they love.

The episodes fall under several categories – email marketing, productivity, search engine optimization (SEO), content marketing, eCommerce growth, Facebook advertising, influencer marketing - to name a few.

The Ecommerce Influence podcast has 336 episodes out to date. Their last few episodes revolve around the topics of improving organic traffic and decreasing advertising costs, operational advantages of hiring virtual assistants, and a transparent account of the journey of an entrepreneur whose success came crashing down.

There is also an option to search for specific articles or podcasts on the website, which is quite useful.

#8 My Wife Quit Her Job

As you can infer from the name, the theme of this podcast series is about entrepreneurs who quit their jobs in pursuit of success in eCommerce.

The amazing husband-wife duo behind this podcast started their journey in the eCommerce industry in 2007 after Jennifer quit her job and, along with her husband Steve Chou, launched an online business called Bumblebee Linens, which has now grown to be a 7-figure eCommerce store.

Within just one year, they managed to earn more than $100,000 in profits through Bumblebee Linens.

The best part? Jennifer did not have to go to the day job she loathed anymore and they could both enjoy financial security while spending considerable amounts of time with their children.

In this popular podcast series, Steve covers a variety of things that those starting out in the eCommerce arena should keep in mind.

He talks to different successful online business owners in his series in order to find out helpful insights about how they paved their path to success.

Steve asks just the right questions to extract the information that the listeners need to gain a sound understanding. My Wife Quit Her Job is especially helpful for beginners who want to do everything right from the beginning, but experts can find value in it too.

MyWifeQuitHerJob.com has been featured in established newspapers such as Forbes, Entrepreneur, Inc, The New York Times, and MSNBC. The host Steve Chou is also a contributing writer for several business publications.

My Wife Quit Her Job has recently published its 385th episode. Recent topics covered include wise financial habits about earning, spending, and saving money, what role discounts and coupons play in contributing to your business’s margins, etc.

#9 Ecommerce Conversations by Practical Ecommerce

Practical ECommerce is a magazine that commenced its journey in 2005 and is now fully digital.

Thus, the site acts as a wonderful platform for all things eCommerce and provides visitors with a truly didactic experience. The podcast series “Ecommerce Conversations by Practical Ecommerce” is hosted by Eric Bandholz, the founder and CEO of BeardBrand, where he interviews different inspiring entrepreneurs and executives involved with eCommerce every week.

The topics include different founders’ inspirations and journeys revolving around their eCommerce businesses, what drives them, work-life balance, etc.

With more than 365 episodes so far, ECommerce Conversations has taken its place as a source of motivation, guidance, and encouragement for eCommerce entrepreneurs.

Its latest episodes discuss topics such as bootstrapping, personal introductions and brand positioning, maintaining work-life balance, how to approach expectations from team members, etc. The transcript provided with each episode is very useful for clarification.

#10 The Fizzle Show

Since 2013, The Fizzle Show has been a go-to podcast for practical, workable eCommerce advice for many in the industry.

The co-founder and CEO of Fizzle Corbett Barr have been an online entrepreneur since 2005, who has also recently decided to refocus on writing and reassessing his online persona.

Most of the episodes feature various successful business owners from diverse backgrounds who shed light on the reality of running a booming online business.

The discussions are interesting and often friendly but very valuable. Topics range from productivity to content marketing to business ideas. There’s something for everyone, with courses and articles also on the offer.

With 387 episodes published, The Fizzle Show’s latest episodes deal with important topics such as exit strategies, cold emailing, tax credits, and even give a sneak peek into what goes on behind the scenes at The Fizzle Show.

While many episodes can be openly accessed, some of the episodes do require Fizzle membership, and therefore, needs to be paid for.

#11 Future Commerce Podcast: eCommerce, DTC and Retail Strategy

The Future Commerce podcast is a retail-focused podcast series that focuses on research and a deep understanding of eCommerce concepts.

It isn’t for anyone looking for a shortcut to quick growth in conversion rates. Hosts Phillip Jackson and Brian Lange dive deeper into the eCommerce industry, media, and how it all molds our world each week with different industry leaders.

Apart from being the co-founder of Future Commerce, Phillip is also the VP of Commerce of Rightpoint. Brian is the co-founder of Future Commerce, the director of business development at Rightpoint, and also an official member of the Forbes Technology Council.

Future Commerce also provides its audience with blogs, weekly essays, show notes, full transcripts, and quarterly market research reports, so there is always something to learn.

The topics may be a bit different than most other eCommerce-related podcasts out there, but the podcast is a great resource for people who already have some understanding about eCommerce and are now looking to further their knowledge level and learn about business strategies.

The Future Commerce Podcast: eCommerce, DTC, and Retail Strategy have 286 episodes to date. Their recent episodes discuss algorithmic secularism, data from Black Friday and Cyber Monday, the Pygmalion effect, and so much more.

Final Notes

This article includes the 11 best podcasts in the eCommerce industry that will provide you with actionable insights and help you get closer to your goals.

However, there are obviously many more podcasts out there, adding value to their listeners’ lives every day.

Start listening to a few who sound intriguing and with time, you will have a better understanding of which podcasters’ actionable tips and advice resonates the most with you.

Do you find yourself chasing down new customers because current customers aren't sticking around, and you need to keep your eCommerce business afloat? Is it a sustainable strategy to run your eCommerce business?

We hear you saying no because it actually isn't. It's time you need to focus on Customer Lifetime Value (CLV).

In this competitive narrative, you can't really go far by keeping on investing in getting NEW customers rather than keeping your OLD customers. What you really need to concentrate on is maximizing your revenue from your present customers. And this is where customer lifetime value comes into play.

According to Tim Cameron Kitchen - CEO of Exposure Ninja, "In order to increase your customer lifetime value, you need to pull two levers. One, increase the number of purchases. And two, increase the purchase value of each customer. And of course, a good business will have a combination of both of these levers."

We want your business to have high customer LTV. So we noted down a series of pointers that you could follow to increase your customer lifetime value and higher profits. Before we dive into the strategies, let's start with the basics.

What is Customer Lifetime Value (CLV)?

According to Omniconvert, "customer lifetime value (CLV) shows how much revenue a business can expect from one customer compared to how long the company predicts that customer will stay."

Customer lifetime value is an important metric for eCommerce brands to measure the average accumulating total of their purchase for some time.

Lifetime value helps you determine if your business will scale the ROI from marketing. It also helps you evaluate the retention strategy depending on how low or high your LTV is.

How To Increase Customer Lifetime Value

You can increase your customer lifetime value by either increasing your Average Order Value or Average Purchase Frequency. An increase in either of these metrics will rise Customer Lifetime Value. Apart from that, let's take a look at the other ways to increase CLV.

Improve Your Customer Support

Treating your customer right is the core to increasing customer lifetime value. According to Tim Han, an international speaker and author from success insider - "treating your customers like family is the key to recurring customers."

Now we're not telling you to turn a blind eye to their red flags and keep on supporting them. But we definitely recommend you to go a bit above to give them special treatments. In fact, according to research from PWC,  86% of buyers are willing to pay more for a great customer experience. So enhancing your customer support is an absolute must.

A solid customer support strategy includes attention to the customer pre, mid and post-sale. Your customer support should cater to your customer at every stage of their buying journey. A great way to make sure your customer's queries are always answered in no time is by using an AI-powered chatbot. Having a live chat available can turn a customer question into a sale or complaint into a resolution. We recommend you check out MyAlice as their chatbot can actually automate your entire selling process from start to finish. And the best part is, MyAlice is completely free to sign up!

You need to make sure your customers are returning again and again for the delightful experience you provide.

Send out occasional gifts

Who doesn't like free stuff? Especially when it comes as a surprise from a place you shopped from. We find ourselves leaning towards shops that offer great discounts or free goodies in most cases. And that's because this is a psychological trick that all of us fall for.

Lippincott's creative consultancy provided a scientific and psychological-based study called the "Happiness Halo" - proving exactly that. In the "Happiness Halo," the author stresses, "Appeal to customers' reason and they're yours for a day. Appeal to customer's emotions, and they're yours for a lifetime."

And nothing is more solid than sending gifts to appeal to your customer's emotions. It shows them that you care about them more than just a means of getting some sales.

We're not telling you to send out gifts 365 days a year to every customer for every purchase. But rather, identify your loyal set of customers and potentially loyal customers, and then send out occasional gifts to show them you care.

Nudge Your Customers into Subscriptions

One of the most popular ways (that works) of increasing the number of purchases of your customers is by bumping them into subscriptions. They're one of the new trends of e-commerce. And they can be lucrative enough that we even see big names like GoPro getting into the subscription realm they previously didn't opt for.

You can nudge them into a subscription by displaying a subscription-biased pricing option of your product.

This basically means you will show the pricing option of a one-time purchase on one side. And on another, the pricing option is based on subscription. However, you need to show your customers how the subscription pricing will be more effective and profitable.

This will incentivize them to opt for the subscription rather than going for a one-time purchase.

Another way of getting your customers into subscriptions is by showing the subscription as the default purchase method. And if customers want to go for a one-time purchase, they need to click on that purchase method.

You can do to level up the subscription game by giving them an option to allow your customers to customize the time frame and the amount of product for the subscription. This way, they will not have too much stock of the product based on their lifestyle. And they are less likely to cancel the subscription altogether.

Integrate Add-ons and Upsells

Another great way to increase the average order value of your customers is by adding add-ons and upsells. Big names like GoDaddy GoPro have been using this pricing strategy for years now, which has helped them generate more sales.

Everything that you throw at your customers before and after purchasing the products is for one thing - increasing the order value.

And therefore, there's an increase in customer LTV. Some of your add-ons and upsells features may seem annoying to your customers. But it's a genius idea for your business.

Since you are competing in a very competitive and price-sensitive space, If you want to maximize your customer acquisition, you need to maximize the value of every customer you get through the door.

By doing so, you can save the money that you would have otherwise spent on getting new customers. So you can now invest it in other business activities. Like - marketing. Which will help you build market share without increasing the price of their core product.

— Introduce Premium Versions

Introducing a line of premium versions of the same product can incentivize your customers to opt for better options. But, you need to make sure you can present it in a manner that demonstrates why the premium versions are better than the regular ones.

That way, customers who always want the best of everything are more likely to opt for the premium purchase. The pricing of the premium product will also be higher than the regular, which may be a problem for some of your customers. In such a case, you can introduce split pay for that.

Now split pay is absolutely everywhere and another massive trend of e-commerce over the last few years. One of the biggest players in the split pay market -Klarna, claims to increase the average order value by up to 58%.

Split pay will help you get more sales for your premium products and end up increasing the average order value for your customers.

Drawing Conclusion: Loyalty Brings Revenue

The right customer lifetime value model can boost your company's growth and progress in many ways. It puts more money in your business's wallet by lowering customer acquisition costs and saving money on marketing and sales activities.

Delivering a great deal of value, understanding the customers being in their shoes, prioritizing customer service are what they need to come back to you again and again.

Learn More:

  1. How Customer Service Can Help Sustain Your E-Commerce Business
  2. How To Get Repeat E-commerce Customers: Encourage Them To Return For More

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