The “month of goodness” is upon us. And with Ramadan just knocking on the door, it is time for you to get your e-commerce store to adapt to this annual change in customer dynamics.
The holy month of Ramadan is not only a period of togetherness for all Muslims around the world but also one of the most bustling times in the e-commerce landscape.
According to the analysts, Ramadan 2022 saw an increase in total sales of 40% from 2021 to $6.2 billion, which will represent around 16% of all e-commerce activity this year (Black Friday represents about 34%).
And to help you navigate through the Ramadan e-commerce landscape, we listed some simple tactics for you.
Ramadan is “People First”
Ramadan is all about connecting with people. The same goes for your e-commerce store. E-commerce experts including Ahmed Younis, Meta for Business has similar thoughts. Ahmed believes that e-commerce businesses should aspire to drive people through every initiative, campaign, & program during Ramadan. He urges that Ramadan campaigns should be “people first” and he backed it up with the following 3C model.
Content - Awareness
It is no surprise to see content taking the center stage. In the last few years, the growth of digital content has been massive. But the thing with content in Ramadan is that - it can drive in more customers for you if only used the right way.
Because Ramadan allows you to connect with your customers' emotional cord, by using content that the Muslim community of your customers can relate to, you create that sense of attachment.
You can also use influencers/creators with diverse backgrounds to review your products. According to Meta, during Ramadan, 34% of shoppers say they discover more new brands as a result of seeing content posted by creators with more diverse backgrounds.
But make sure that your content is relevant to the main essence of Ramadan. Regardless of shopping or observing or neither, people want to see content that is mindful of the season, informative, authentic, and brings the community together.
Community - Consideration
Once your customers are interested in your brand and product through the content you’ve laid out, you now need to lure them in. And during Ramadan when brands are more competitive than ever, ‘giving back’ to your customers will be your key.
Ramadan is a season of kindness, togetherness, and above all “giving”. Consumers expect brands participating in Ramadan to give back too. So needless to say, the community is a big part of Ramadan. The responsibility to respect the different priorities of the season also extends to brands. You not only have to be engaging and relevant with the community but also have to give back to them.
According to Meta, during Ramadan, 70% of shoppers are asking brands to find ways to give back. So you can start with that by offering bundle offers, cashback offers, attractive discounts, interactive simulations, etc.
Commerce - Conversion
With Ramadan, comes the desire for spontaneous discovery of new products and services. With Eid knocking on the door, customers are all in for the shopping spree.
It is a major shopping event and is only getting bigger. It is also a collection of moments, events, and rhythms over 8 weeks of constant discovery. According to Meta, during Ramadan, 81% of shoppers made discoveries of a brand/product/business while shopping online during Ramadan/Eid.
So you need to work on your store’s strategy to monopolize this change in the behavioral pattern of your customers. Here, customer success stories and testimonials can increase the trust that a potential client has in you as a business partner. Additionally, you can schedule a consultation call, make demos, offer them free trials, or distribute discount coupons.
Although this step was not included in the 3C model, we think you should definitely do this one. This step is all about reminding your customers that you are still by their side and not just a seasonal thing.
Even after your customers are done with their purchase, you need to re-engage with them to drive more loyalty and likability toward your brand. In the case of Ramadan, you can get back to your customers during Eid and wish them on that day. This will help you build a better relationship with them and help create more recurring customers.
We hope this helps you formulate your Ramadan strategy to boost your sales this Ramadan. Let us know in the comments below your take on the above tactics and if it had helped level up your e-commerce game.