What began as an easy-to-use communication tool for friends and family has now evolved into a successful business communication platform. Modern-day shoppers expect a seamless customer experience on their preferred channel for all of their shopping needs, from basic necessities to fashion, footwear and electronics.
As such, businesses are increasingly turning to WhatsApp to handle customer service tasks like responding to inquiries, taking orders, sending out personalized recommendations and cart recovery alerts, and even promoting limited-time offers.
In particular, brands in the APAC region are winning at customer support, marketing, and sales with WhatsApp. In a Social Media Report published by the audience research company GWI, WhatsApp was named the top platform in Malaysia, Indonesia, and Singapore, among other countries.
What does all this mean to you? Most importantly, you’re leaving a ton of money on the table if you’re not using WhatsApp to its full potential. And a few ways to accomplish so include, but are not limited to,but are not limited to, crafting good business descriptions, business message templates, catalogs and so on.
This article will guide you through crafting a solid business description that resonates with your customers.
What is a WhatsApp Business description?
When a consumer opens your WhatsApp contact information, they will be able to view your WhatsApp Business Profile. This Business Profile contains information about your location, business, email address, website, and WhatsApp Business description.
Now speaking of WhatsApp Business description, it is essentially a concise summary of your business that encourages the buyer to take action. It is the first impression you will make on your customers so it’s important to get it right and make it great. It is critical that the description aligns with the fundamental messaging on your website, in your content, and in all of your correspondence.
Take Myntra for example. As can be seen from the snippets, its WhatsApp business description is aligned with the one on its ecommerce site.
The takeaways from Myntra’s business description can be summarized as follows:
- Myntra’s offerings have been rightly highlighted
- Jargon has been replaced with plain words
- The description is kept concise
- The profile has a credible and genuine appearance
However, Myntra's business proposition lacks a CTA that may be crucial for drawing customers. The argument is that if you urge the customer to reach out to you, your chances of closing a deal go up. And this is exactly what companies like Wati and Good Karma Bakery do.
Description samples stating your brand offerings
"We offer the trendiest wedding dresses according to the latest trends. Send us a message to make a shopping appointment right away."
"With 100% original products, 2000+ local and international brands and exclusive offers, we are Philippines’ biggest shopping destination."
"Our goal is to increase your sales efficiency and agent productivity by bringing every customer-facing channel under one unified inbox."
"We deliver plants in all sizes and forms to create a cozy home. Green, shiny, and the best quality. Text us to get more information on your new housemate."
Description samples that push sales
"With our exclusive dress designer, you can create your perfect custom dress to work at the office, or for an event in the evening. You choose your style and the occasion and we will make it to your measure, at an affordable price."
"We offer personalized jewelry for women of all ages. From earrings to necklaces and bracelets. Contact us to discuss the options and to place an order."
"We offer high-quality luxury wear for all sizes. Can’t decide what your color and style are? Visit our nearest store to get fitted with the perfect outfit. Reach out for an appointment!"
Description samples for holidays or special occasions
"We deliver gifts all over the world – from flowers to chocolate. We are extra busy this time of year and will try to reply within 24 hours. Happy Valentine's day!"
"On the occasion of Christmas, get your gift in the blink of an eye with free 2-day shipping. Order now!"
"Hi, welcome to [company name]! We are currently closed for Christmas as Santa needed some urgent help with the presents’ preparation. We will be available again on [date] with our standard working time. Till then, happy holidays!"
"We offer a wide variety of cosmetic products, including both big brands and small suppliers. Get your gift on time and order today!"
To sum it all up, the easiest hack to entice your customers is through your WhatsApp business description. So, it must be thoughtfully written, filled with details and stimulating enough for customers to want to get in touch with you.