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WhatsApp vs SMS vs Email Broadcast: Which One is One For You

Kazi Nazia

Content Editor

You just launched a new collection and you want to update all your customers about it. So you decided to send out a mass message. But, how would you do that?

When it comes down to mass messaging you have three options - SMS broadcast, Email broadcast, or WhatsApp broadcast. 

Although all of them essentially serve the same purposes. Each of them has key differences that make them suitable for different cases. In this article, we break down these differences to help you understand which one is the one for you. 

WhatsApp vs SMS vs Email broadcast

What is SMS Broadcast? 

SMS broadcasts sometimes referred to as bulk SMS and mass texting lets you transmit the same message to numerous recipients via the Short Message Service. It sends clients promotional offers via text texts.

The majority of firms continue to promote their brands and sell items using SMS marketing. It's still beneficial to promote new deals and discounts with bulk SMS blasts. Furthermore, recipients won't be able to detect if an SMS broadcast was sent to a large group of people. But, creating group conversations is also not possible.

On the other hand, tailored users like monitoring orders, OTPs, and account verification are possible for customized SMS marketing. One of SMS's main advantages is its extensive global reach. You now have a channel that enables you to communicate with clients in regions of the world where mobile data isn't always accessible or affordable for consumers. Add to that the capability to send messages without the internet.


Pros and Cons of SMS Marketing

Example: Kylie Jenner, a well-known media personality, launched the American cosmetics firm Kylie Cosmetics. With an emphasis on when you should buy, such as "TODAY," Kylie Cosmetics sends text marketing messages that highlight an overall offer like, "$10 off your complete order." Additionally, Kylie Cosmetics employs SMS marketing to advise clients of critical information pertaining to their orders, such as delays in shipping.

What is Email Broadcast?

Sending a single email to many recipients at once is known as an email broadcast. Also known as, email marketing.

Unlike SMS broadcast, email broadcast can be configured so that recipients can view other recipients of the same message. It is also possible to set up email broadcast messages so that each recipient receives a unique message. 

Email broadcasts are frequently used for marketing and promotional activities since they have no word count restriction and include multimedia components like pictures, videos, pdf, etc. Email marketing is a great marketing channel that makes use of email to advertise the goods or services offered by your business. It falls under the category of digital marketing as well as direct marketing. It's to keep your customers updated about your most recent products or deals with email newsletters.

And contrary to endless stories proclaiming the demise of email every year, users are still engaged in this channel, however different audience segments have varied preferences and behaviours.

Pros and Cons of Email broadcast

Example: Sephora uses email broadcasts for its email marketing to grow its customer base through sales, events, and educational material (tips). The email newsletter displayed below was simple but efficient in promoting the brand's special deal.

What is WhatsApp broadcast?

Just as the name suggests, WhatsApp broadcast is an exclusive mass messaging feature you get with WhatsApp API.  Which lets you send your receivers separate messages, much like SMS broadcast messages do. Now keep in mind that, WhatsApp groups and WhatsApp broadcasts are two different things. A lot of the time people end up mixing them together. The two differ in that WhatsApp broadcast conversations are private between the sender and the recipient only, whereas communications in WhatsApp groups are available to all participants.

WhatsApp marketing is a more recent form of advertising than SMS marketing. Since its beginning, WhatsApp has revolutionised and provided users with sophisticated communication options. And in this case - WhatsApp broadcast. 

Unlike SMS, WhatsApp makes it possible to share files and documents. WhatsApp offers a plethora of marketing chances while building brand engagement with users. WhatsApp broadcast is far more suitable for marketing than SMS because it generates three times as much traffic. You can quickly message your consumers and react to their questions using either of them. You can use your WhatsApp Business account to manually react to client questions. You can also send messages to your customers.

Pros and Cons of WhatsApp broadcast

Example: CRED uses WhatsApp broadcast to let their customers know about holiday sales. During the holidays' people are searching for sales, deals, and coupons. Even a promotion for free shipping may encourage them to buy anything.

Which one should you go for?

If you’ve read through the above descriptions then by now you have a clear idea of SMS, Email, and WhatsApp broadcast. But now that you know all about it, the question is - which should be best suited for you?

To be frank, there is no right answer. The answer depends on what you are looking for. If you want a medium to send mass texts with limited characters then SMS broadcast is the one for you. And, if you want your messages to hold more content like newsletters then go for email.

WhatsApp broadcast, on the other hand, gives a bit from both features. With WhatsApp broadcast, you can send mass messages to your contacts without being too annoying. And thanks to WhatsApp broadcast's features, you have additional options to modify and personalize your messages. WhatsApp has over two billion users worldwide, making it the most widely used chat program, therefore the likelihood that your target customer uses it frequently is also rather significant. At the same time open an option to start a private conversation with each receiver personally.

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