We’ve all seen that little tick of verification sign next to the profile of our favorite celebrities or content creators. And low-key wished we had that too. Admit it - we’ve all been there.
And although getting that tick for yourself can be a strenuous process, the good news is you can get a green tick verification for your WhatsApp business account. That too, in a pretty easy way. Pretty exciting right?
Now hold on. Before you go and start applying for the green tick, three are a few things you should keep in mind. We tell you all about it down below -
What is WhatsApp Green Tick Verification?
The WhatsApp Green Tick is an official Green Checkmark that WhatsApp offers to demonstrate the Brand's legitimacy and reliability. After WhatsApp has properly confirmed your business profile as an official business account, you receive the green badge next to the contact's name. It's an indication from WhatsApp that the company is a trusted one. Green Tick-equipped accounts are referred to as official WhatsApp Verified Accounts.
Official Business Account vs Business Accounts
A business account is any regular WhatsApp business account that uses WhatsApp Business API or WhatsApp Business App. WhatsApp business account is not verified. WhatsApp authenticates a brand's legitimacy for each account via the WhatsApp Business API.
Official business account
A WhatsApp business account that has a green tick verification is an official business account. This tick mark is a sign of WhatsApp approves this business as a trustworthy and established company. A green checkmark badge and chat thread headers are shown in the profile of an official business account. Even if the user hasn't added the company to their address book, the user can still see the name of the firm.
An official business account has all the benefits that any regular business account has. However, it comes with a few extra benefits. Which are -
Increases engagement and decreases negative responses like blocking the WhatsApp phone number by proving to users that the account is trustworthy and safe to connect with.
Results in an increase in the read rate of your messages, and thus a higher ROI on your messaging costs.
This could eventually merge with the rest of your branding.
Instead of your phone number, they would see your brand name. Even if they don't save the details of your company's contact.
Requirements to apply for WhatsApp green tick verification
Getting a verified tick mark is no piece of cake, no matter which platform you are in. The same goes for WhatsApp. To have a green tick verification for your WhatsApp business account, it needs to fulfill some requirements. Once you have all the requirements mentioned below you are good to go.
Use of the WhatsApp Business API Account is required.
Activate two-step authentication.
Facebook must verify your Facebook Business Manager account.
Must be a company (Individual businesses are currently not allowed).
You should be at least in the Tier 2 messaging level.
You should have organic PR for your company. Note: Paid PR is not considered.
And lastly, you must fulfill at least one of the following requirements. -
Have at least 200,000 likes on Facebook
Have at least 100,000 followers on your social media (Facebook, Twitter, Instagram, LinkedIn, or YouTube)
Have a verified social media account
Have at least 5 videos with more than 400k views on youtube
Have a presence in several major cities in your country or in several capitals in different countries
Even if you fulfill some of the requirements above it is still possible that the request will not be approved. Facebook controls the process of the final decision. But having them will definitely give you an edge. And you’re more likely to get verified.
How to verify a WhatsApp Business account?
Now that you know all about WhatsApp green tick verification - their benefits and requirements. You can start looking into how to verify your WhatsApp business account. The ways to apply to get a Green Tick on WhatsApp are shown below:
In order to use the WhatsApp API, you must first submit an application through a WhatsApp Business Solution Provider (BSP), such as MyAlice.
You can contact your BSP to submit an application for Green Tick once your WhatsApp Business API access has been approved.
In the upcoming 7–10 days, Facebook will respond directly to your application.
Note: If your company doesn't have a good reputation, the green tick application can be denied. Facebook makes the sole discretion as to which businesses receive the Green Badge.
The WhatsApp Business API vendor's or service provider's responsibility is to forward Facebook the business's Green Tick application. They don't make the decisions.
How long does it take to verify a green tick?
The decision on a Green Tick application is normally made in 1-2 working days. However, it may take up to a week in unique circumstances.
Why did Facebook reject your green tick application?
There could be a couple of reasons why Facebook rejected your application. It could be that you didn’t meet any of the requirements as stated above, your displayed name is not relevant to your brand or, there isn't enough online traffic or natural PR for your brand.
What helps the most to get a green tick verification?
Apart from the requirements mentioned above, the likelihood of your account receiving the green checkmark increases if you have three to five PR pieces about your business.
That’s all you need to know to get your WhatsApp Business Account verified. The application process is quite easy. But the pre-requisite requirements to get your business verified can be a bit tough. But you can still grow your business and generate massive sales without a green tick.
Do you find yourself chasing down new customers because current customers aren't sticking around, and you need to keep your eCommerce business afloat? Is it a sustainable strategy to run your eCommerce business?
We hear you saying no because it actually isn't. It's time you need to focus on Customer Lifetime Value (CLV).
In this competitive narrative, you can't really go far by keeping on investing in getting NEW customers rather than keeping your OLD customers. What you really need to concentrate on is maximizing your revenue from your present customers. And this is where customer lifetime value comes into play.
According to Tim Cameron Kitchen- CEO of Exposure Ninja, "In order to increase your customer lifetime value, you need to pull two levers. One, increase the number of purchases. And two, increase the purchase value of each customer. And of course, a good business will have a combination of both of these levers."
We want your business to have high customer LTV. So we noted down a series of pointers that you could follow to increase your customer lifetime value and higher profits. Before we dive into the strategies, let's start with the basics.
What is Customer Lifetime Value (CLV)?
According to Omniconvert, "customer lifetime value (CLV) shows how much revenue a business can expect from one customer compared to how long the company predicts that customer will stay."
Customer lifetime value is an important metric for eCommerce brands to measure the average accumulating total of their purchase for some time.
Lifetime value helps you determine if your business will scale the ROI from marketing. It also helps you evaluate the retention strategy depending on how low or high your LTV is.
How To Increase Customer Lifetime Value
You can increase your customer lifetime value by either increasing your Average Order Value or Average Purchase Frequency. An increase in either of these metrics will rise Customer Lifetime Value. Apart from that, let's take a look at the other ways to increase CLV.
— Improve Your Customer Support
Treating your customer right is the core to increasing customer lifetime value. According to Tim Han, an international speaker and author from success insider - "treating your customers like family is the key to recurring customers."
Now we're not telling you to turn a blind eye to their red flags and keep on supporting them. But we definitely recommend you to go a bit above to give them special treatments. In fact, according to research from PWC, 86% of buyers are willing to pay more for a great customer experience. So enhancing your customer support is an absolute must.
A solid customer support strategy includes attention to the customer pre, mid and post-sale. Your customer support should cater to your customer at every stage of their buying journey. A great way to make sure your customer's queries are always answered in no time is by using an AI-powered chatbot. Having a live chat available can turn a customer question into a sale or complaint into a resolution. We recommend you check out MyAlice as their chatbot can actually automate your entire selling process from start to finish. And the best part is, MyAlice is completely free to sign up!
You need to make sure your customers are returning again and again for the delightful experience you provide.
— Send out occasional gifts
Who doesn't like free stuff? Especially when it comes as a surprise from a place you shopped from. We find ourselves leaning towards shops that offer great discounts or free goodies in most cases. And that's because this is a psychological trick that all of us fall for.
Lippincott's creative consultancy provided a scientific and psychological-based study called the "Happiness Halo" - proving exactly that. In the "Happiness Halo," the author stresses, "Appeal to customers' reason and they're yours for a day. Appeal to customer's emotions, and they're yours for a lifetime."
And nothing is more solid than sending gifts to appeal to your customer's emotions. It shows them that you care about them more than just a means of getting some sales.
We're not telling you to send out gifts 365 days a year to every customer for every purchase. But rather, identify your loyal set of customers and potentially loyal customers, and then send out occasional gifts to show them you care.
— Nudge Your Customers into Subscriptions
One of the most popular ways (that works) of increasing the number of purchases of your customers is by bumping them into subscriptions. They're one of the new trends of e-commerce. And they can be lucrative enough that we even see big names like GoPro getting into the subscription realm they previously didn't opt for.
You can nudge them into a subscription by displaying a subscription-biased pricing option of your product.
This basically means you will show the pricing option of a one-time purchase on one side. And on another, the pricing option is based on subscription. However, you need to show your customers how the subscription pricing will be more effective and profitable.
This will incentivize them to opt for the subscription rather than going for a one-time purchase.
Another way of getting your customers into subscriptions is by showing the subscription as the default purchase method. And if customers want to go for a one-time purchase, they need to click on that purchase method.
You can do to level up the subscription game by giving them an option to allow your customers to customize the time frame and the amount of product for the subscription. This way, they will not have too much stock of the product based on their lifestyle. And they are less likely to cancel the subscription altogether.
— Integrate Add-ons and Upsells
Another great way to increase the average order value of your customers is by adding add-ons and upsells. Big names like GoDaddy GoPro have been using this pricing strategy for years now, which has helped them generate more sales.
Everything that you throw at your customers before and after purchasing the products is for one thing - increasing the order value.
And therefore, there's an increase in customer LTV. Some of your add-ons and upsells features may seem annoying to your customers. But it's a genius idea for your business.
Since you are competing in a very competitive and price-sensitive space, If you want to maximize your customer acquisition, you need to maximize the value of every customer you get through the door.
By doing so, you can save the money that you would have otherwise spent on getting new customers. So you can now invest it in other business activities. Like - marketing. Which will help you build market share without increasing the price of their core product.
— Introduce Premium Versions
Introducing a line of premium versions of the same product can incentivize your customers to opt for better options. But, you need to make sure you can present it in a manner that demonstrates why the premium versions are better than the regular ones.
That way, customers who always want the best of everything are more likely to opt for the premium purchase. The pricing of the premium product will also be higher than the regular, which may be a problem for some of your customers. In such a case, you can introduce split pay for that.
Now split pay is absolutely everywhere and another massive trend of e-commerce over the last few years. One of the biggest players in the split pay market -Klarna, claims to increase the average order value by up to 58%.
Split pay will help you get more sales for your premium products and end up increasing the average order value for your customers.
Drawing Conclusion: Loyalty Brings Revenue
The right customer lifetime value model can boost your company's growth and progress in many ways. It puts more money in your business's wallet by lowering customer acquisition costs and saving money on marketing and sales activities.
Delivering a great deal of value, understanding the customers being in their shoes, prioritizing customer service are what they need to come back to you again and again.